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Virtual Marketing in the 21st Century with IBM
July 17, 2007 6:00 PM
Jack Martin speaks with Chris Wong, VP IT Operations and Marketing at IBM Corporation
Chris Wong
VP IT Operations and Marketing
IBM Corporation

Chris Wong, VP Strategy & Marketing-ISV & Developer Relations of the IBM Corporation tells Jack about the highlights of what happened at Partner World like Event Plus, Web Site Optimization, and Pipeline Generation.

He also explains in detail the Virtual Marketing Team using a Marketing Resource Manager to help IBM Business Partners attain their marketing objectives with IBM's help.

Chris also takes Jack through how to get started with IBM to leverage the Virtual Marketing Team today.


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Run Time: 11:08 minutes



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